Small Business Marketing Archives • Casey Keith

How Google’s Location Prominence Changed the Way Local Search Works

by Casey Keith | Oct 15, 2025 | Google Business Profile

All right, so here’s the deal: when you search “skatepark near me,” you probably think Google just pulls up whatever’s closest. Makes sense, right? Well, not exactly. Turns out, Google’s been quietly judging places for years, not just on distance, but on location...

Local Agency Marketing Strategy: Stop Chasing Every City and Start Owning Your County

by Casey Keith | Oct 2, 2025 | Local SEO

Here’s how this came up: a Treasure Map student asked me the today in the student only Treasure Map Facebook group, “Casey, should I make a ton of city-specific pages for every town near me? What if I tried to copy Thrive and build a city page for every major market...

The Complete Guide to Local SEO Services: Problems, Solutions, and the Language That Sells

by Casey Keith | Oct 1, 2025 | Local SEO

All right, let’s cut through the noise. If you’re a digital marketer trying to package your local SEO services… or a business owner who just wants to know what the heck you actually need…you’re in the right place. I’ve been in the SEO trenches for years....