Do Google Clicks Affect Rankings?
Everybody who has spent more than ten minutes around SEO people has heard some version of this debate: do Google clicks affect rankings? People argue about this constantly. One person says Google absolutely uses clicks as a ranking factor. Another says that’s...
Semantics and Probabilistic Logic
All right, digital marketers, pull up a chair. I’m going to talk to you about a nerdy thing I work on in semantics and probabilistic logic… but in plain English so you can actually use it to make better content that ranks, converts, and doesn’t bore people to tears.... 