You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts...
Writing an article title sounds easy until you actually have to do it. Then suddenly you are staring at eight words like they are parts left over after assembling a lawn mower. The main thing to understand is that different articles need different kinds of titles. A...