by Casey Keith | Aug 8, 2026 | AI & Search Systems, Internal Linking, Local SEO, Search Engine Optimization
A new analysis of Google’s NavBoost ranking framework argues that search visibility depends heavily on what people do after they see a result and click it, not only on how well a page matches the query. How the framework is described to work NavBoost is... by Casey Keith | Aug 8, 2026 | Entity SEO, Google Business Profile, Local SEO, Search Engine Optimization
Business Information Standardization is the process of keeping a company’s core details consistent across its website, search profiles, directories, mapping services, internal systems, and marketing platforms. I found its biggest strength is that it creates one...
by Casey Keith | Nov 6, 2025 | Local SEO
All right, before we get going, here’s the simple version. You build a site that brings in calls for HVAC work, then you “rent” that site to a contractor who wants those calls. You’re a digital landlord. They’re your tenant. They pay. You smile. Obviously there is...
by Casey Keith | Oct 26, 2025 | Local SEO
The Parable of the Perfect Citation A dialogue for the modern business owner Student: I’ve been told that for local SEO, I need to get my business name, address, and phone number (NAP) listed on hundreds of directories, all with perfect consistency. Is this...
by Casey Keith | Oct 15, 2025 | Google Business Profile
All right, so here’s the deal: when you search “skatepark near me,” you probably think Google just pulls up whatever’s closest. Makes sense, right? Well, not exactly. Turns out, Google’s been quietly judging places for years, not just on distance, but on location...
by Casey Keith | Oct 7, 2025 | Local SEO
All right, let’s talk about something that makes most photographers groan louder than a foghorn: photography SEO. Yeah, I know, it’s not as fun as a new lens, but it’s what gets your photos seen. This whole thing kicked off when Google’s John Mueller and Martin Splitt...
