by Casey Keith | Aug 8, 2026 | AI & Search Systems, Internal Linking, Local SEO, Search Engine Optimization
A new analysis of Google’s NavBoost ranking framework argues that search visibility depends heavily on what people do after they see a result and click it, not only on how well a page matches the query. How the framework is described to work NavBoost is... by Casey Keith | Aug 8, 2026 | Entity SEO, Google Business Profile, Local SEO, Search Engine Optimization
Business Information Standardization is the process of keeping a company’s core details consistent across its website, search profiles, directories, mapping services, internal systems, and marketing platforms. I found its biggest strength is that it creates one...
by Casey Keith | Aug 3, 2026 | Search Engine Optimization
Ahrefs, a widely used search engine optimization platform, is facing scrutiny over how it combines public data, proprietary web crawling and statistical modelling to produce metrics sold through its subscription services. The company provides estimates and scores...
by Casey Keith | Aug 3, 2026 | Search Engine Optimization
Every time search changes, the marketing world invents a new acronym and acts like the old rulebook has been tossed into a dumpster behind the office. Now we have GEO, AEO, AI SEO and LLM SEO. Google’s message is basically: calm down. Brands do not need a completely...
by Casey Keith | Aug 3, 2026 | AI & Search Systems, Modern SEO Strategy, Search Engine Optimization
Google has updated its crawl budget documentation, which matters mostly to people running websites big enough to have more URLs than some towns have residents. The revised Google crawl budget guide, last updated July 22, 2026, explains how crawl capacity and crawl...
by Casey Keith | Jul 31, 2026 | Entity & Semantic SEO, Entity SEO, Modern SEO Strategy, On-Page SEO, Search Engine Optimization
You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts...
