by Casey Keith | Aug 3, 2026 | Search Engine Optimization
Ahrefs, a widely used search engine optimization platform, is facing scrutiny over how it combines public data, proprietary web crawling and statistical modelling to produce metrics sold through its subscription services. The company provides estimates and scores...
by Casey Keith | Aug 3, 2026 | Search Engine Optimization
Every time search changes, the marketing world invents a new acronym and acts like the old rulebook has been tossed into a dumpster behind the office. Now we have GEO, AEO, AI SEO and LLM SEO. Google’s message is basically: calm down. Brands do not need a completely...
by Casey Keith | Aug 3, 2026 | AI & Search Systems, Modern SEO Strategy, Search Engine Optimization
Google has updated its crawl budget documentation, which matters mostly to people running websites big enough to have more URLs than some towns have residents. The revised Google crawl budget guide, last updated July 22, 2026, explains how crawl capacity and crawl...
by Casey Keith | Jul 31, 2026 | Entity & Semantic SEO, Entity SEO, Modern SEO Strategy, On-Page SEO, Search Engine Optimization
You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts...
by Casey Keith | Oct 15, 2025 | On-Page SEO
Why Your Title Tag Is The Headline That Pays The Bills All right, before we get fancy, let’s call it like it is: your page title is the headline. Old-school ad guys tattooed that on their souls, and they weren’t wrong. Ogilvy said five times as many people read the...
by Casey Keith | Oct 8, 2025 | On-Page SEO
So the tonight, my buddy Henrik Blicher Hansen brought up the HTML <hgroup> Tag during our Treasure Map Google Meet, and man, that sparked a whole debate. Turns out, a lot of folks still aren’t sure what this little tag actually does, or if it even matters...
