Business Information Standardization
Business Information Standardization is the process of keeping a company’s core details consistent across its website, search profiles, directories, mapping services, internal systems, and marketing platforms. I found its biggest strength is that it creates one...
Ahrefs faces questions over data sources and accuracy of SEO estimates
Ahrefs, a widely used search engine optimization (SEO) platform, is facing scrutiny over how it combines public data, proprietary web crawling, and statistical modeling to produce metrics sold through its subscription services. The company provides estimates and...
Google says good SEO is good GEO in the AI Search era
Every time search changes, the marketing world invents a new acronym and acts like the old rulebook has been tossed into a dumpster behind the office. Now we have GEO, AEO, AI SEO and LLM SEO. Google’s message is basically: calm down. Brands do not need a completely...
Google Revises Crawl Budget Guide With More Precise Language and Expanded Guidance
Google has updated its crawl budget documentation, which matters mostly to people running websites big enough to have more URLs than some towns have residents. The revised Google crawl budget guide, last updated July 22, 2026, explains how crawl capacity and crawl...
