by Casey Keith | Oct 15, 2025 | On-Page SEO
Why Your Title Tag Is The Headline That Pays The Bills All right, before we get fancy, let’s call it like it is: your page title is the headline. Old-school ad guys tattooed that on their souls, and they weren’t wrong. Ogilvy said five times as many people read the...
by Casey Keith | Oct 8, 2025 | On-Page SEO
So the tonight, my buddy Henrik Blicher Hansen brought up the HTML <hgroup> Tag during our Treasure Map Google Meet, and man, that sparked a whole debate. Turns out, a lot of folks still aren’t sure what this little tag actually does, or if it even matters...
by Casey Keith | Oct 2, 2025 | On-Page SEO
Stop Shoving Keywords Everywhere Okay, let’s cut the nonsense. If you’re stuffing “best dentist in Oxnard” into every single sentence of your website, you’re not tricking Google, you’re basically waving a red flag that says “Hey, I read an SEO blog in 2012.” Spoiler...
by Casey Keith | Jul 22, 2025 | Search Engine Optimization
This article includes insights sourced from the Google Search team podcast with John Mueller and Martin Splitt. Want More Customers to Find You Online? Did you know that 93% of online experiences begin with a search engine? If you run a small business, learning the...
by Casey Keith | Nov 1, 2024 | Search Engine Optimization
Update SEO Strategy with Patent-Based Optimization I’ve developed Treasure Map SEO through extensive research and real-world implementation to bridge the gap between keyword-focused SEO and semantic search. My course teaches semantic optimization backed by...
by Casey Keith | Oct 11, 2023 | Search Engine Optimization
My Keyword Chef Review is different. Keyword Chef was developed in 2021 by my friend and founder, Ben Adler. This software assists users in identifying low-competition, long-tail keywords with strong search intent. Unlike other tools that provide numerous irrelevant...
