by Casey Keith | Jul 31, 2026 | Entity & Semantic SEO, Entity SEO, Modern SEO Strategy, On-Page SEO, Search Engine Optimization
You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts...
by Casey Keith | Dec 23, 2025 | Entity SEO
You know, there’s a moment in this industry where you finally understand why entity SEO matters more than keywords, and it’s usually not during a conference keynote or a tool demo. It’s when you’re staring at a keyword report after a so-called “good” update and...
by Casey Keith | Nov 6, 2025 | Semantic SEO
Semantic Depth vs Semantic Width: look, you don’t need a PhD in SEO to get this. You just need to care about what your readers actually need and write like you know the topic. I’ve got a few regrets, but publishing thin, scattershot posts is right at the top.In plain...
by Casey Keith | Nov 3, 2025 | AI & Search Systems
Reddit v. Perplexity filing claims Perplexity and a few data vacuums: SerpApi, Oxylabs, AWMProxy pulled Reddit content by scraping Google’s search results, sidestepping robots.txt. I am not a lawyer. I read filings the same way I read IKEA manuals: with coffee,...
by Casey Keith | Nov 3, 2025 | Entity SEO
All right, let’s talk Entity Alignment for digital marketers without turning it into a computer science lecture. You write content and build service pages. EA is your way of telling Google, “This page is about this exact thing, and it connects to these other exact...
