by Casey Keith | Aug 9, 2026 | Technical SEO
For years, guest posting has been treated as one of the foundational practices of search engine optimization. The conventional assumption was straightforward: publish content on authoritative third-party websites, acquire backlinks, and improve search visibility. That...
by Casey Keith | Jul 31, 2026 | Entity & Semantic SEO, Entity SEO, Modern SEO Strategy, On-Page SEO, Search Engine Optimization
You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts...
by Casey Keith | Dec 23, 2025 | Entity SEO
You know, there’s a moment in this industry where you finally understand why entity SEO matters more than keywords, and it’s usually not during a conference keynote or a tool demo. It’s when you’re staring at a keyword report after a so-called “good” update and...
by Casey Keith | Nov 6, 2025 | Semantic SEO
Semantic Depth vs Semantic Width: look, you don’t need a PhD in SEO to get this. You just need to care about what your readers actually need and write like you know the topic. I’ve got a few regrets, but publishing thin, scattershot posts is right at the top.In plain...
by Casey Keith | Nov 3, 2025 | AI & Search Systems
Reddit v. Perplexity filing claims Perplexity and a few data vacuums: SerpApi, Oxylabs, AWMProxy pulled Reddit content by scraping Google’s search results, sidestepping robots.txt. I am not a lawyer. I read filings the same way I read IKEA manuals: with coffee,...
