by Casey Keith | Nov 7, 2025 | Search Engine Optimization
All right, digital marketers, pull up a chair. I’m going to talk to you about a nerdy thing I work on in semantics and probabilistic logic… but in plain English so you can actually use it to make better content that ranks, converts, and doesn’t bore people to tears....
by Casey Keith | Nov 6, 2025 | Search Engine Optimization
Semantic Depth vs Semantic Width: look, you don’t need a PhD in SEO to get this. You just need to care about what your readers actually need and write like you know the topic. I’ve got a few regrets, but publishing thin, scattershot posts is right at the top.In plain...
by Casey Keith | Nov 6, 2025 | Search Engine Optimization
All right, before we get going, here’s the simple version. You build a site that brings in calls for HVAC work, then you “rent” that site to a contractor who wants those calls. You’re a digital landlord. They’re your tenant. They pay. You smile. Obviously there is...
by Casey Keith | Nov 3, 2025 | Search Engine Optimization
Reddit v. Perplexity filing claims Perplexity and a few data vacuums: SerpApi, Oxylabs, AWMProxy pulled Reddit content by scraping Google’s search results, sidestepping robots.txt. I am not a lawyer. I read filings the same way I read IKEA manuals: with coffee,...
by Casey Keith | Nov 3, 2025 | Search Engine Optimization, Entity SEO
All right, let’s talk Entity Alignment for digital marketers without turning it into a computer science lecture. You write content and build service pages. EA is your way of telling Google, “This page is about this exact thing, and it connects to these other exact...
by Casey Keith | Oct 28, 2025 | Search Engine Optimization
Semantic primes are basically the bare-bones building blocks of every language on Earth. You can think of them like the “starter kit” for human meaning, the same handful of core words that pop up whether you’re speaking English, Japanese, or yelling directions in...
