What the NavBoost analysis asks marketers to change
A new analysis of Google’s NavBoost ranking framework argues that search visibility depends heavily on what people do after they see a result and click it, not only on how well a page matches the query. How the framework is described to work NavBoost is...Business Information Standardization
Business Information Standardization is the process of keeping a company’s core details consistent across its website, search profiles, directories, mapping services, internal systems, and marketing platforms. I found its biggest strength is that it creates one...
Ahrefs faces questions over data sources and accuracy of SEO estimates
Ahrefs, a widely used search engine optimization (SEO) platform, is facing scrutiny over how it combines public data, proprietary web crawling, and statistical modeling to produce metrics sold through its subscription services. The company provides estimates and...
Google says good SEO is good GEO in the AI Search era
Every time search changes, the marketing world invents a new acronym and acts like the old rulebook has been tossed into a dumpster behind the office. Now we have GEO, AEO, AI SEO and LLM SEO. Google’s message is basically: calm down. Brands do not need a completely...
