Search Intent Archives • Casey Keith

Article Title Types

by Casey Keith | Jul 31, 2026 | Entity & Semantic SEO, Search Intent

Writing an article title sounds easy until you actually have to do it. Then suddenly you are staring at eight words like they are parts left over after assembling a lawn mower. The main thing to understand is that different articles need different kinds of titles. A...

What Is Search Intent And Why It Matters When Someone’s Toilet Is Overflowing

by Casey Keith | Oct 4, 2025 | Search Intent

All right, let’s get real for a second. You ever been elbow-deep in a home emergency, pipe bursts, keys locked in the car, carpet smells like your dog exploded, and you Google something like “plumber near me”? Boom. That right there is search intent in action. What...

Context Scoring Adjustments for Answer Passages: How Google Chooses Your Snippets

by Casey Keith | Oct 1, 2025 | Search Intent

If you’ve ever typed a question into Google and gotten that little box at the top with the “best” answer, you probably thought, “Cool, the robots saved me a click.” But behind the curtain, Google is running a whole scoring system that makes picking those snippets way...

Entity & Semantic SEOSearch Intent