ENTITY & LOCAL SEO STRATEGIST · OXNARD, CALIFORNIA

I help local businesses become entities Google can’t ignore.

I’m Casey Keith, founder of LocalisedSEO, creator of the Treasure Map course, and host of SEO Training Camp. For over a decade I have registered client entities in Google’s Knowledge Graph, structured content for semantic search, and ranked local businesses across the United States.
Entity SEO: I define your business as a distinct entity in Google’s Knowledge Graph with structured data, consistent NAP citations, and verified entity relationships.
Semantic search: I match your content to documented search intent using NLP models including BERT and sentence embeddings, not keyword repetition.
Local visibility: I rank your business in Google Business Profile listings and Ventura County map results through local citations and geo-targeted pages.
99% annual client retention  ·  Serving local businesses since 2012
Word2Vec: Transforming Words into Meaningful Vectors

Word2Vec: Transforming Words into Meaningful Vectors

Words have hidden relationships. Word2Vec reveals them Words connect and relate through meaning. Word2Vec turns these connections into numbers that computers can process. Consider this example: "King" minus "man" plus "woman" equals "queen." This arithmetic is...

The Lead Generation System That Changed Everything

The Lead Generation System That Changed Everything

Lead generation is the foundation of a business, and everything else flows downstream from it. I have spent 13 years building landing pages for clients, and in that time I have found that offers, ads, and websites all depend on getting leads. You can fix your offers,...

Combining Word2Vec, USE, and Gemini for Deep Semantic Analysis

Combining Word2Vec, USE, and Gemini for Deep Semantic Analysis

Stack three embedding models to strengthen your semantic SEO. Word2Vec captures words. USE (Universal Sentence Encoder) captures sentences. Gemini captures broader meaning. Together they approximate how Google interprets content. Use all three to help your rankings....

The What, When, Why, and How of Entity SEO 2025-2026

The What, When, Why, and How of Entity SEO 2025-2026

Entity search engine optimization (SEO) tells a search engine what a person, business, product, or place is. It also tells the engine how that thing relates to others. This article answers four questions for 2025 and 2026. What is entity SEO? When did it develop, and...

The 7 Deadly Sins of Website Content

The 7 Deadly Sins of Website Content

This post covers how to make your website content work for both search engines and the people who land on your page. Think of it like throwing a party: you want the neighbors to think you're respectable and you want your friends to have a good time. If you get either...

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