by Casey Keith | Aug 9, 2026 | Technical SEO
For years, guest posting has been treated as one of the foundational practices of search engine optimization. The conventional assumption was straightforward: publish content on authoritative third-party websites, acquire backlinks, and improve search visibility. That...
by Casey Keith | Jul 31, 2026 | Entity & Semantic SEO, Entity SEO, Modern SEO Strategy, On-Page SEO, Search Engine Optimization
You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts...
by Casey Keith | Dec 9, 2025 | Modern SEO Strategy
Writing informational articles for a service business seems straightforward… until you realize most businesses get it completely wrong. It’s not wrong. But the way most businesses execute it? Completely off base. In a recent SEO Training Camp session,...
by Casey Keith | Nov 7, 2025 | Semantic SEO
All right, digital marketers, pull up a chair. I’m going to talk to you about a nerdy thing I work on in semantics and probabilistic logic… but in plain English so you can actually use it to make better content that ranks, converts, and doesn’t bore people to tears....
by Casey Keith | Nov 6, 2025 | Semantic SEO
Semantic Depth vs Semantic Width: look, you don’t need a PhD in SEO to get this. You just need to care about what your readers actually need and write like you know the topic. I’ve got a few regrets, but publishing thin, scattershot posts is right at the top.In plain...
