by Casey Keith | Aug 9, 2026 | Technical SEO
For years, guest posting has been treated as one of the foundational practices of search engine optimization. The conventional assumption was straightforward: publish content on authoritative third-party websites, acquire backlinks, and improve search visibility. That...
by Casey Keith | May 4, 2026 | Modern SEO Strategy
Everybody who has spent more than ten minutes around SEO people has heard some version of this debate: do Google clicks affect rankings? People argue about this constantly. One person says Google absolutely uses clicks as a ranking factor. Another says that’s...
by Casey Keith | Oct 1, 2025 | Search Intent
If you’ve ever typed a question into Google and gotten that little box at the top with the “best” answer, you probably thought, “Cool, the robots saved me a click.” But behind the curtain, Google is running a whole scoring system that makes picking those snippets way...
