by Casey Keith | Aug 8, 2026 | Entity SEO, Google Business Profile, Local SEO, Search Engine Optimization
Business Information Standardization is the process of keeping a company’s core details consistent across its website, search profiles, directories, mapping services, internal systems, and marketing platforms. I found its biggest strength is that it creates one...
by Casey Keith | Jul 31, 2026 | Entity & Semantic SEO, Entity SEO, Modern SEO Strategy, On-Page SEO, Search Engine Optimization
You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts...
by Casey Keith | Dec 23, 2025 | Entity SEO
You know, there’s a moment in this industry where you finally understand why entity SEO matters more than keywords, and it’s usually not during a conference keynote or a tool demo. It’s when you’re staring at a keyword report after a so-called “good” update and...
by Casey Keith | Nov 3, 2025 | Entity SEO
All right, let’s talk Entity Alignment for digital marketers without turning it into a computer science lecture. You write content and build service pages. EA is your way of telling Google, “This page is about this exact thing, and it connects to these other exact...
by Casey Keith | Oct 9, 2025 | Entity SEO
Let’s be real, the Five Strategic Pillars for Entity SEO are about way more than sprinkling in a few entities or tweaking a couple of keywords. The real results come from strategy. That’s where these five pillars make all the difference, because Entity SEO isn’t just...
by Casey Keith | Sep 23, 2025 | Entity SEO
1) Pick the Entity Home Do it: Choose one page as the official home for each main thing, like brand, key people, and products.Why it matters: Google needs a single source of truth.Pro tip: Keep the URL stable and boring. Fancy is fragile. 2) Write the Clear...
