AI Search Archives • Casey Keith

Write copy that follows an entity‑oriented search grammar

by Casey Keith | Sep 3, 2026 | AI & Search Systems

What will you learn about writing for entity‑oriented search? Entity‑oriented search grammar is a set of rules that let marketers write content that AI‑driven, entity‑oriented search engines can easily understand. AI engines read entities rather than keywords, so they...

Does Traditional Guest Posting Still Matter for SEO Today?

by Casey Keith | Aug 9, 2026 | Technical SEO

For years, guest posting has been treated as one of the foundational practices of search engine optimization. The conventional assumption was straightforward: publish content on authoritative third-party websites, acquire backlinks, and improve search visibility. That...

Reddit v. Perplexity: How AI Search Really Works

by Casey Keith | Nov 3, 2025 | AI & Search Systems

Reddit v. Perplexity filing claims Perplexity and a few data vacuums: SerpApi, Oxylabs, AWMProxy pulled Reddit content by scraping Google’s search results, sidestepping robots.txt. I am not a lawyer. I read filings the same way I read IKEA manuals: with coffee,...

Optimizing Your AI Content for Better Search Visibility

by Casey Keith | Oct 9, 2025 | AI & Search Systems

The Big Picture Search visibility isn’t just about showing up on Google anymore, it’s about getting noticed by AI. In 2025, Microsoft reported that AI referrals to top websites jumped more than 350% year-over-year, proving that AI-powered results are now a massive...