by Casey Keith | May 4, 2026 | Modern SEO Strategy
Everybody who has spent more than ten minutes around SEO people has heard some version of this debate: do Google clicks affect rankings? People argue about this constantly. One person says Google absolutely uses clicks as a ranking factor. Another says that’s...
by Casey Keith | Dec 9, 2025 | Modern SEO Strategy
Writing informational articles for a service business seems straightforward… until you realize most businesses get it completely wrong. It’s not wrong. But the way most businesses execute it? Completely off base. In a recent SEO Training Camp session,...
by Casey Keith | Nov 13, 2025 | Modern SEO Strategy
Psychology of persuasive marketing is what separates “we spent a lot on ads” from “we actually made money.” You already know this in your gut every time a stupid ad hooks you and you hate that it worked. Understanding Your Audience’s Perception Audience...
by Casey Keith | Oct 17, 2025 | Modern SEO Strategy
The Most Transformative Moment in Google’s History Liz Reid worked at Google for twenty years and she’s seen it all, from the first smartphones to smart speakers, but now she’s in charge while Google Search gets a full-on AI makeover. “AI in search has been an...
by Casey Keith | Oct 12, 2025 | Modern SEO Strategy
All right, so here’s how this started. Anastasia Rydaeva dropped a question in the Sisters in SEO Facebook group that a lot of people have been thinking but maybe haven’t said out loud: is blogging still worth it, or is Blogging Is Still a Viable Strategy just a nice...
by Casey Keith | Oct 11, 2025 | Technical SEO
All right, so the Coverage panel is basically your website’s tattletale, it points out every line of JavaScript and CSS that’s just sitting there doing nothing while slowing down your page. You know that feeling when your site takes forever to load and you start...
