What the NavBoost analysis asks marketers to change
A new analysis of Google’s NavBoost ranking framework argues that search visibility depends heavily on what people do after they see a result and click it, not only on how well a page matches the query. How the framework is described to work NavBoost is...
Google Revises Crawl Budget Guide With More Precise Language and Expanded Guidance
Google has updated its crawl budget documentation, which matters mostly to people running websites big enough to have more URLs than some towns have residents. The revised Google crawl budget guide, last updated July 22, 2026, explains how crawl capacity and crawl...
How to Build SEO Agent Skills That Actually Work
Everybody loves talking about AI agents right now. Every software company on earth has apparently discovered the phrase “autonomous workflow” in the last six months, and now we’re all supposed to believe a chatbot is one update away from replacing an entire operations...
Reddit v. Perplexity: How AI Search Really Works
Reddit v. Perplexity filing claims Perplexity and a few data vacuums: SerpApi, Oxylabs, AWMProxy pulled Reddit content by scraping Google’s search results, sidestepping robots.txt. I am not a lawyer. I read filings the same way I read IKEA manuals: with coffee,...
