by Casey Keith | Aug 8, 2026 | AI & Search Systems, Internal Linking, Local SEO, Search Engine Optimization
A new analysis of Google’s NavBoost ranking framework argues that search visibility depends heavily on what people do after they see a result and click it, not only on how well a page matches the query. How the framework is described to work NavBoost is...
by Casey Keith | Aug 3, 2026 | AI & Search Systems, Modern SEO Strategy, Search Engine Optimization
Google has updated its crawl budget documentation, which matters mostly to people running websites big enough to have more URLs than some towns have residents. The revised Google crawl budget guide, last updated July 22, 2026, explains how crawl capacity and crawl...
by Casey Keith | May 1, 2026 | AI & Search Systems
Everybody loves talking about AI agents right now. Every software company on earth has apparently discovered the phrase “autonomous workflow” in the last six months, and now we’re all supposed to believe a chatbot is one update away from replacing an entire operations...
by Casey Keith | Nov 3, 2025 | AI & Search Systems
Reddit v. Perplexity filing claims Perplexity and a few data vacuums: SerpApi, Oxylabs, AWMProxy pulled Reddit content by scraping Google’s search results, sidestepping robots.txt. I am not a lawyer. I read filings the same way I read IKEA manuals: with coffee,...
by Casey Keith | Oct 9, 2025 | AI & Search Systems
The Big Picture Search visibility isn’t just about showing up on Google anymore, it’s about getting noticed by AI. In 2025, Microsoft reported that AI referrals to top websites jumped more than 350% year-over-year, proving that AI-powered results are now a massive...
by Casey Keith | Oct 7, 2025 | AI & Search Systems
The Engine Powering AI Search (Explained Like a Normal Human) All right, so you’ve probably noticed Google’s been getting way smarter lately. You ask it something complicated, and instead of tossing you a pile of links, it gives you a neat little essay like your high...
