Search Engine Optimization Archives • Casey Keith

Write copy that follows an entity‑oriented search grammar

by Casey Keith | Sep 3, 2026 | AI & Search Systems

What will you learn about writing for entity‑oriented search? Entity‑oriented search grammar is a set of rules that let marketers write content that AI‑driven, entity‑oriented search engines can easily understand. AI engines read entities rather than keywords, so they...

7 Modern SEO Mistakes to Avoid

by Casey Keith | Jul 31, 2026 | Entity & Semantic SEO, Entity SEO, Modern SEO Strategy, On-Page SEO, Search Engine Optimization

You optimize for keywords when search engines resolve queries to entities Search engines match a query to the thing it refers to, then check whether your page covers that thing. A page that repeats a phrase but omits the related people, places, attributes, and facts...

Do Google Clicks Affect Rankings?

by Casey Keith | May 4, 2026 | Modern SEO Strategy

Everybody who has spent more than ten minutes around SEO people has heard some version of this debate: do Google clicks affect rankings? People argue about this constantly. One person says Google absolutely uses clicks as a ranking factor. Another says that’s...

How to Build SEO Agent Skills That Actually Work

by Casey Keith | May 1, 2026 | AI & Search Systems

Everybody loves talking about AI agents right now. Every software company on earth has apparently discovered the phrase “autonomous workflow” in the last six months, and now we’re all supposed to believe a chatbot is one update away from replacing an entire operations...

Why Entity SEO Matters More Than Keywords

by Casey Keith | Dec 23, 2025 | Entity SEO

You know, there’s a moment in this industry where you finally understand why entity SEO matters more than keywords, and it’s usually not during a conference keynote or a tool demo. It’s when you’re staring at a keyword report after a so-called “good” update and...

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Tag: Search Engine Optimization