Casey Keith | Entrepreneur

Your content links to nobody. You avoid linking to external sources because you think it hurts your SEO rankings. This outdated strategy actually damages your entity authority because Google evaluates expertise partially through your willingness to reference credible...

Your content lacks human faces. You write everything in corporate voice without mentioning the actual experts behind your insights. Google's algorithm increasingly values content with clear authorship because real expertise comes from real people, not faceless brands....

Your content strategy is stuck in 2010. You organize topics around keywords instead of entities, creating disconnected pages that compete against each other. Google can't understand how your content connects because you're not building entity relationships...

Your content mentions only your own brand. You avoid naming competitors, partners, or industry leaders because you think it helps your SEO. This isolation strategy backfires completely because Google understands entities through their relationships with other...

Your FAQ section sits there doing nothing. It answers questions but doesn't tell Google these are actually frequently asked questions. You're missing massive search opportunities because you haven't added FAQ schema markup to structure this content properly. Add...

Your content sounds artificial. You're cramming keywords into sentences that no human would ever speak aloud. Google's AI can detect this forced language, and it's killing your entity recognition because natural language processing favors content that sounds genuinely...