Casey Keith | Entrepreneur
Rethinking Local SEO
The Parable of the Perfect Citation A dialogue for the modern business owner Student: I've been told that for local SEO, I need to get my business name, address, and phone number (NAP) listed on hundreds of directories, all with perfect consistency. Is this true?...
Talk with Liz Reid: Google’s Head of Google Search
The Most Transformative Moment in Google's History Liz Reid worked at Google for twenty years and she’s seen it all, from the first smartphones to smart speakers, but now she’s in charge while Google Search gets a full-on AI makeover. “AI in search has been an...
How Google’s Location Prominence Changed the Way Local Search Works
All right, so here’s the deal: when you search “skatepark near me,” you probably think Google just pulls up whatever’s closest. Makes sense, right? Well, not exactly. Turns out, Google’s been quietly judging places for years, not just on distance, but on location...
I’m 50 and Just Realized I’m Not in My 20s Anymore
When your body starts arguing with your memories, you learn the truth about resilience, reinvention, and the quiet grace of slowing down. Now, before we get going, let me just say this: I’m 50, and I didn’t wake up on my birthday suddenly feeling old. It was a slow...
Title Tag Best Practices Post Google Leak
Why Your Title Tag Is The Headline That Pays The Bills All right, before we get fancy, let’s call it like it is: your page title is the headline. Old-school ad guys tattooed that on their souls, and they weren’t wrong. Ogilvy said five times as many people read the...
Blogging Is Still a Viable Strategy in 2025
All right, so here’s how this started. Anastasia Rydaeva dropped a question in the Sisters in SEO Facebook group that a lot of people have been thinking but maybe haven’t said out loud: is blogging still worth it, or is Blogging Is Still a Viable Strategy just a nice...