by Casey Keith | Oct 11, 2025 | Modern SEO Strategy
Let’s be honest: not every personality (especially the “creative types”) fit in a business that has to make payroll every Friday. I run a company, not an art collective. After watching team after team over the years, I’ve learned a simple truth…...
by Casey Keith | Oct 8, 2025 | Modern SEO Strategy
If you want to make content that’s actually worth reading, you’ve got to stop cranking out the same cookie-cutter junk everyone else is posting. Nobody’s sitting around thinking, “Wow, I can’t wait to read another ‘Top 10 Tips for SEO’ article.” Nope. People want...
by Casey Keith | Oct 6, 2025 | Modern SEO Strategy
So, here’s something funny about running an SEO course: people love asking the questions that Google hates answering.Case in point, Hilary Chapman from our Treasure Map crew drops this gem in the Facebook group, and I swear it’s the perfect example of portfolio bloat,...
by Casey Keith | Oct 3, 2025 | Modern SEO Strategy
Now, before we get going: yes, “AARRR” sounds like a pirate. No, it’s not about eye patches. AARRR Metrics are a simple way to track the whole customer journey: Acquisition, Activation, Retention, Referral, Revenue. Dave McClure cooked it up so teams stop arguing...
by Casey Keith | Sep 10, 2025 | Modern SEO Strategy
All right, let’s call it like it is: marketers are drowning in dashboards, analytics, and “strategy discussions.” Half the time, nobody actually pulls the trigger. That’s analysis paralysis… when teams overthink so much that campaigns don’t get launched, content...
by Casey Keith | Sep 10, 2025 | Modern SEO Strategy
All right, so Google’s HEART framework is a user-experience model that measures how much people actually like your website. It’s not meditation, it’s not therapy… it’s a practical UX checklist for “is my site worth a damn?” The HEART...
