by Casey Keith | Oct 4, 2025 | Search Intent
All right, let’s get real for a second. You ever been elbow-deep in a home emergency, pipe bursts, keys locked in the car, carpet smells like your dog exploded, and you Google something like “plumber near me”? Boom. That right there is search intent in action. What...
by Casey Keith | Oct 1, 2025 | Search Intent
If you’ve ever typed a question into Google and gotten that little box at the top with the “best” answer, you probably thought, “Cool, the robots saved me a click.” But behind the curtain, Google is running a whole scoring system that makes picking those snippets way...
by Casey Keith | Sep 23, 2025 | Entity SEO
1) Pick the Entity Home Do it: Choose one page as the official home for each main thing, like brand, key people, and products.Why it matters: Google needs a single source of truth.Pro tip: Keep the URL stable and boring. Fancy is fragile. 2) Write the Clear...
by Casey Keith | Sep 23, 2025 | Entity SEO
All right, before we get going, let’s just admit it. Old-school SEO was basically “sprinkle the magic keyword dust and hope the Google gods smile.” That party’s over. These days, Google is trying to actually understand what you mean, not just what you typed. Spoiler...
by Casey Keith | Aug 25, 2025 | Entity SEO
Part 1: Foundation – Understanding Entities in SEO What Are Entities? Entities are distinct, identifiable things that exist independently in the real world or digital space. In SEO terms, an entity includes any person, place, organization, concept, or object...
by Casey Keith | Jul 21, 2025 | Entity SEO
If you’ve ever wondered about the relationship between keywords, long-tail keywords, and entities in SEO, you’re not alone. During a recent live stream, I had the opportunity to break down these concepts using a real-world example that perfectly...
