by Casey Keith | Sep 23, 2025 | Entity SEO
All right, before we get going, let’s just admit it. Old-school SEO was basically “sprinkle the magic keyword dust and hope the Google gods smile.” That party’s over. These days, Google is trying to actually understand what you mean, not just what you typed. Spoiler...
by Casey Keith | Aug 25, 2025 | Entity SEO
Part 1: Foundation – Understanding Entities in SEO What Are Entities? Entities are distinct, identifiable things that exist independently in the real world or digital space. In SEO terms, an entity includes any person, place, organization, concept, or object...
by Casey Keith | Jul 21, 2025 | Entity SEO
If you’ve ever wondered about the relationship between keywords, long-tail keywords, and entities in SEO, you’re not alone. During a recent live stream, I had the opportunity to break down these concepts using a real-world example that perfectly...
by Casey Keith | Jul 10, 2025 | Entity SEO
Your content links to nobody. You avoid linking to external sources because you think it hurts your SEO rankings. This outdated strategy actually damages your entity authority because Google evaluates expertise partially through your willingness to reference credible...
by Casey Keith | Jul 9, 2025 | Entity SEO
Your content lacks human faces. You write everything in corporate voice without mentioning the actual experts behind your insights. Google’s algorithm increasingly values content with clear authorship because real expertise comes from real people, not faceless...
by Casey Keith | Jul 8, 2025 | Entity SEO
Your content strategy is stuck in 2010. You organize topics around keywords instead of entities, creating disconnected pages that compete against each other. Google can’t understand how your content connects because you’re not building entity relationships...
