ENTITY & LOCAL SEO STRATEGIST · OXNARD, CALIFORNIA

I help local businesses become entities Google can’t ignore.

I’m Casey Keith, founder of LocalisedSEO, creator of the Treasure Map course, and host of SEO Training Camp. For over a decade I have registered client entities in Google’s Knowledge Graph, structured content for semantic search, and ranked local businesses across the United States.
Entity SEO: I define your business as a distinct entity in Google’s Knowledge Graph with structured data, consistent NAP citations, and verified entity relationships.
Semantic search: I match your content to documented search intent using NLP models including BERT and sentence embeddings, not keyword repetition.
Local visibility: I rank your business in Google Business Profile listings and Ventura County map results through local citations and geo-targeted pages.
99% annual client retention  ·  Serving local businesses since 2012
Step-by-Step: How To Implement Entity SEO

Step-by-Step: How To Implement Entity SEO

1) Pick the Entity Home Do it: Choose one page as the official home for each main thing, like brand, key people, and products.Why it matters: Google needs a single source of truth.Pro tip: Keep the URL stable and boring. Fancy is fragile. 2) Write the Clear...

Two Ways To Think About Entity SEO

Two Ways To Think About Entity SEO

All right, before we get going, let’s just admit it. Old-school SEO was basically “sprinkle the magic keyword dust and hope the Google gods smile.” That party’s over. These days, Google is trying to actually understand what you mean, not just what you typed. Spoiler...

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