Casey Keith | Entrepreneur
Context Scoring Adjustments for Answer Passages: How Google Chooses Your Snippets
If you’ve ever typed a question into Google and gotten that little box at the top with the “best” answer, you probably thought, “Cool, the robots saved me a click.” But behind the curtain, Google is running a whole scoring system that makes picking those snippets way...
The Complete Guide to Local SEO Services: Problems, Solutions, and the Language That Sells
All right, let’s cut through the noise. If you’re a digital marketer trying to package your local SEO services... or a business owner who just wants to know what the heck you actually need...you’re in the right place. I’ve been in the SEO trenches for years. Worked...
How to Get the Robots to Notice You: 6 AI Metrics Every Brand Should Track (Plus Why CTR Still Pays the Bills)
All right, so you wanna know how to keep your brand from getting ghosted by AI. Basically, if these chatbots were the cool kids in high school, you’re trying to figure out how to sit at their lunch table without looking like a total dweeb. Let’s run through the six...
Step-by-Step: How To Implement Entity SEO
1) Pick the Entity Home Do it: Choose one page as the official home for each main thing, like brand, key people, and products.Why it matters: Google needs a single source of truth.Pro tip: Keep the URL stable and boring. Fancy is fragile. 2) Write the Clear...
Two Ways To Think About Entity SEO
All right, before we get going, let’s just admit it. Old-school SEO was basically “sprinkle the magic keyword dust and hope the Google gods smile.” That party’s over. These days, Google is trying to actually understand what you mean, not just what you typed. Spoiler...
Analysis Paralysis in Digital Marketing (When Thinking Too Much Costs You Money)
All right, let’s call it like it is: marketers are drowning in dashboards, analytics, and “strategy discussions.” Half the time, nobody actually pulls the trigger. That’s analysis paralysis... when teams overthink so much that campaigns don’t get launched, content...