Casey Keith | Entrepreneur
How to Clean Up Your Portfolio Categories Before Google Thinks You’re a Mess
So, here’s something funny about running an SEO course: people love asking the questions that Google hates answering.Case in point, Hilary Chapman from our Treasure Map crew drops this gem in the Facebook group, and I swear it’s the perfect example of portfolio bloat,...
Local Keyword Research and Content Creation
All right, before you blow a weekend reading SEO blogs, let’s cut to it: local keyword research is just figuring out what people in your area are typing into Google when they need something you sell. It’s not rocket science... it’s digital eavesdropping. If you run an...
What Is Search Intent And Why It Matters When Someone’s Toilet Is Overflowing
All right, let’s get real for a second. You ever been elbow-deep in a home emergency, pipe bursts, keys locked in the car, carpet smells like your dog exploded, and you Google something like “plumber near me”? Boom. That right there is search intent in action. What...
AARRR Metrics
Now, before we get going: yes, “AARRR” sounds like a pirate. No, it’s not about eye patches. AARRR Metrics are a simple way to track the whole customer journey: Acquisition, Activation, Retention, Referral, Revenue. Dave McClure cooked it up so teams stop arguing...
Local Agency Marketing Strategy: Stop Chasing Every City and Start Owning Your County
Here’s how this came up: a Treasure Map student asked me the today in the student only Treasure Map Facebook group, “Casey, should I make a ton of city-specific pages for every town near me? What if I tried to copy Thrive and build a city page for every major market...
SEO Keyword Placement: The 4 Critical Spots That Actually Matter
Stop Shoving Keywords Everywhere Okay, let’s cut the nonsense. If you’re stuffing “best dentist in Oxnard” into every single sentence of your website, you’re not tricking Google, you’re basically waving a red flag that says “Hey, I read an SEO blog in 2012.” Spoiler...