ENTITY & LOCAL SEO STRATEGIST · OXNARD, CALIFORNIA

I help local businesses become entities Google can’t ignore.

I’m Casey Keith, founder of LocalisedSEO, creator of the Treasure Map course, and host of SEO Training Camp. For over a decade I have registered client entities in Google’s Knowledge Graph, structured content for semantic search, and ranked local businesses across the United States.
Entity SEO: I define your business as a distinct entity in Google’s Knowledge Graph with structured data, consistent NAP citations, and verified entity relationships.
Semantic search: I match your content to documented search intent using NLP models including BERT and sentence embeddings, not keyword repetition.
Local visibility: I rank your business in Google Business Profile listings and Ventura County map results through local citations and geo-targeted pages.
99% annual client retention  ·  Serving local businesses since 2012
Entity SEO Tip #3: Get Your Google Business Profile Right

Entity SEO Tip #3: Get Your Google Business Profile Right

Your Google Business Profile is broken. Most businesses think they've completed it, but they haven't. They're missing the entity signals that matter most. Google needs consistent information everywhere. Your business name must match exactly across all platforms. Your...

Entity SEO Tip #2: Lead with Your Brand

Entity SEO Tip #2: Lead with Your Brand

Your brand name matters. It needs to appear early on every important page. Most businesses bury their identity deep in their content, forcing Google to guess who they are. https://www.youtube.com/shorts/XZ2p6fFWxsw The fix is simple. Mention your brand within the...

Entity SEO Tip #1: Tell Google WHO You Are!

Entity SEO Tip #1: Tell Google WHO You Are!

Most websites fail. They never introduce themselves properly to Google's AI. Today's solution is simple: Add Organization schema markup to your homepage. https://www.youtube.com/shorts/uwOakR5BFq0 Think of it as your business card for search engines. It tells Google...

2025 Toyota RAV4 Hybrid XLE: My Favorite Car I’ve Owned

2025 Toyota RAV4 Hybrid XLE: My Favorite Car I’ve Owned

If you value fuel economy above all else, buy it. If you want the best hybrid SUV, THIS IS IT. I love my 2025 RAV4 Hybrid XLE. It remains the most fuel-efficient SUV in its class at 39 mpg combined, backed by Toyota's legendary reliability and segment-leading resale...

How to Perform Semantic Analysis with OpenAI and Gemini Embeddings

How to Perform Semantic Analysis with OpenAI and Gemini Embeddings

Turn text into understanding. Now. Both platforms offer state-of-the-art embeddings. OpenAI launches text-embedding-3-small and text-embedding-3-large. Google responds with gemini-embedding-exp-03-07. The race is on. Quality soars. Prices drop. Developers win. Start...

The Embedding Wars: How Tech Giants Battle for Semantic Supremacy

The Embedding Wars: How Tech Giants Battle for Semantic Supremacy

Every major tech company has built their own way to understand language. They're not just competing on search results. They're competing on comprehension itself. Google started the revolution with Universal Sentence Encoder. It maps entire sentences to vectors. Not...

Market Research Survey Form (#5)