ENTITY & LOCAL SEO STRATEGIST · OXNARD, CALIFORNIA

I help local businesses become entities Google can’t ignore.

I’m Casey Keith, founder of LocalisedSEO, creator of the Treasure Map course, and host of SEO Training Camp. For over a decade I have registered client entities in Google’s Knowledge Graph, structured content for semantic search, and ranked local businesses across the United States.
Entity SEO: I define your business as a distinct entity in Google’s Knowledge Graph with structured data, consistent NAP citations, and verified entity relationships.
Semantic search: I match your content to documented search intent using NLP models including BERT and sentence embeddings, not keyword repetition.
Local visibility: I rank your business in Google Business Profile listings and Ventura County map results through local citations and geo-targeted pages.
99% annual client retention  ·  Serving local businesses since 2012
Entity SEO Tip #6: Your Old Content Is Sabotaging You

Entity SEO Tip #6: Your Old Content Is Sabotaging You

Your existing content mentions entities weakly. Blog posts reference your brand inconsistently, use vague pronouns instead of clear entity names, and fail to establish proper relationships between concepts. This confuses Google's entity recognition system completely....

Entity SEO Tip #5: Find Out If Google Knows You Exist

Entity SEO Tip #5: Find Out If Google Knows You Exist

Your brand might be invisible to Google's Knowledge Graph. Most business owners assume Google recognizes their company as an entity, but they've never actually checked. This ignorance costs them massive search opportunities. Test this now. Search for your brand name...

Entity SEO Tip #4: Your About Page Is Your Entity Declaration

Entity SEO Tip #4: Your About Page Is Your Entity Declaration

Your About page is weak. It reads like generic corporate speak instead of clearly defining your business entity. Google can't understand who you are from vague mission statements and buzzword soup. https://www.youtube.com/shorts/9t7e3QtwDW4 Fix this today. Write an...

Entity SEO Tip #3: Get Your Google Business Profile Right

Entity SEO Tip #3: Get Your Google Business Profile Right

Your Google Business Profile is broken. Most businesses think they've completed it, but they haven't. They're missing the entity signals that matter most. Google needs consistent information everywhere. Your business name must match exactly across all platforms. Your...

Entity SEO Tip #2: Lead with Your Brand

Entity SEO Tip #2: Lead with Your Brand

Your brand name matters. It needs to appear early on every important page. Most businesses bury their identity deep in their content, forcing Google to guess who they are. https://www.youtube.com/shorts/XZ2p6fFWxsw The fix is simple. Mention your brand within the...

Entity SEO Tip #1: Tell Google WHO You Are!

Entity SEO Tip #1: Tell Google WHO You Are!

Most websites fail. They never introduce themselves properly to Google's AI. Today's solution is simple: Add Organization schema markup to your homepage. https://www.youtube.com/shorts/uwOakR5BFq0 Think of it as your business card for search engines. It tells Google...

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