Casey Keith | Entrepreneur
Entity SEO Tip #10: You’re Still Thinking in Keywords
Your content strategy is stuck in 2010. You organize topics around keywords instead of entities, creating disconnected pages that compete against each other. Google can't understand how your content connects because you're not building entity relationships...
Entity SEO Tip #9: Your Content Lives in a Vacuum
Your content mentions only your own brand. You avoid naming competitors, partners, or industry leaders because you think it helps your SEO. This isolation strategy backfires completely because Google understands entities through their relationships with other...
Entity SEO Tip #8: Your FAQs Are Missing Their Superpower
Your FAQ section sits there doing nothing. It answers questions but doesn't tell Google these are actually frequently asked questions. You're missing massive search opportunities because you haven't added FAQ schema markup to structure this content properly. Add...
Entity SEO Tip #7: Stop Writing Like a Robot
Your content sounds artificial. You're cramming keywords into sentences that no human would ever speak aloud. Google's AI can detect this forced language, and it's killing your entity recognition because natural language processing favors content that sounds genuinely...
Entity SEO Tip #6: Your Old Content Is Sabotaging You
Your existing content mentions entities weakly. Blog posts reference your brand inconsistently, use vague pronouns instead of clear entity names, and fail to establish proper relationships between concepts. This confuses Google's entity recognition system completely....
Entity SEO Tip #5: Find Out If Google Knows You Exist
Your brand might be invisible to Google's Knowledge Graph. Most business owners assume Google recognizes their company as an entity, but they've never actually checked. This ignorance costs them massive search opportunities. Test this now. Search for your brand name...