by Casey Keith | Nov 6, 2025 | Search Engine Optimization
Semantic Depth vs Semantic Width: look, you don’t need a PhD in SEO to get this. You just need to care about what your readers actually need and write like you know the topic. I’ve got a few regrets, but publishing thin, scattershot posts is right at the top.In plain...
by Casey Keith | Nov 3, 2025 | Entity SEO, Search Engine Optimization
All right, let’s talk Entity Alignment for digital marketers without turning it into a computer science lecture. You write content and build service pages. EA is your way of telling Google, “This page is about this exact thing, and it connects to these other exact...
by Casey Keith | Oct 9, 2025 | Entity SEO
Let’s be real, the Five Strategic Pillars for Entity SEO are about way more than sprinkling in a few entities or tweaking a couple of keywords. The real results come from strategy. That’s where these five pillars make all the difference, because Entity SEO isn’t just...
by Casey Keith | Oct 6, 2025 | Search Engine Optimization
So, here’s something funny about running an SEO course: people love asking the questions that Google hates answering.Case in point, Hilary Chapman from our Treasure Map crew drops this gem in the Facebook group, and I swear it’s the perfect example of portfolio bloat,...
