Casey Keith Archives • Casey Keith

The Lead Generation System That Changed Everything

by Casey Keith | Oct 11, 2026 | Modern SEO Strategy

Lead generation is the foundation of a business, and everything else flows downstream from it. I have spent 13 years building landing pages for clients, and in that time I have found that offers, ads, and websites all depend on getting leads. You can fix your offers,...

What Service Businesses Get Wrong About Informational Articles

by Casey Keith | Dec 9, 2025 | Modern SEO Strategy

Writing informational articles for a service business looks straightforward, but most businesses get the execution wrong. The idea of writing informational articles is sound. The way most businesses carry it out is off base. In an SEO Training Camp session, a member...

Reddit v. Perplexity: How AI Search Really Works

by Casey Keith | Nov 3, 2025 | AI & Search Systems

Reddit v. Perplexity filing claims that Perplexity and three data vacuums (SerpApi, Oxylabs, and AWMProxy) pulled Reddit content by scraping Google’s search results, sidestepping robots.txt. I am not a lawyer. I read filings the way I read IKEA manuals: with...

Entity Alignment for Digital Marketers

by Casey Keith | Nov 3, 2025 | Entity SEO

Here is entity alignment (EA) for digital marketers, without the computer science lecture. You write content and build service pages. EA is how you tell Google, “This page is about this exact thing, and it connects to these other exact things.” That is it....

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