by Casey Keith | Oct 26, 2025 | Search Engine Optimization
The Parable of the Perfect Citation A dialogue for the modern business owner Student: I’ve been told that for local SEO, I need to get my business name, address, and phone number (NAP) listed on hundreds of directories, all with perfect consistency. Is this...
by Casey Keith | Oct 15, 2025 | Search Engine Optimization, Google Patents
All right, so here’s the deal: when you search “skatepark near me,” you probably think Google just pulls up whatever’s closest. Makes sense, right? Well, not exactly. Turns out, Google’s been quietly judging places for years, not just on distance, but on location...
by Casey Keith | Oct 7, 2025 | Search Engine Optimization
All right, let’s talk about something that makes most photographers groan louder than a foghorn: photography SEO. Yeah, I know, it’s not as fun as a new lens, but it’s what gets your photos seen. This whole thing kicked off when Google’s John Mueller and Martin Splitt...
by Casey Keith | Oct 4, 2025 | Search Engine Optimization
All right, before you blow a weekend reading SEO blogs, let’s cut to it: local keyword research is just figuring out what people in your area are typing into Google when they need something you sell. It’s not rocket science… it’s digital eavesdropping. If you...
by Casey Keith | Oct 2, 2025 | Search Engine Optimization
Here’s how this came up: a Treasure Map student asked me the today in the student only Treasure Map Facebook group, “Casey, should I make a ton of city-specific pages for every town near me? What if I tried to copy Thrive and build a city page for every major market...
