by Casey Keith | Dec 9, 2025 | Search Engine Optimization
Writing informational articles for a service business seems straightforward… until you realize most businesses get it completely wrong. It’s not wrong. But the way most businesses execute it? Completely off base. In a recent SEO Training Camp session,...
by Casey Keith | Nov 8, 2025 | Search Engine Optimization
All right, topic on the table: NLP vs NLU vs NLG. I’m talking to you as a digital marketer who wants content that reads clean, answers fast, and doesn’t make your chatbot sound like it skipped breakfast. First things first, let’s define these right out of the gate so...
by Casey Keith | Nov 6, 2025 | Search Engine Optimization
Semantic Depth vs Semantic Width: look, you don’t need a PhD in SEO to get this. You just need to care about what your readers actually need and write like you know the topic. I’ve got a few regrets, but publishing thin, scattershot posts is right at the top.In plain...
by Casey Keith | Nov 6, 2025 | Search Engine Optimization
All right, before we get going, here’s the simple version. You build a site that brings in calls for HVAC work, then you “rent” that site to a contractor who wants those calls. You’re a digital landlord. They’re your tenant. They pay. You smile. Obviously there is...
by Casey Keith | Nov 3, 2025 | Search Engine Optimization, Entity SEO
All right, let’s talk Entity Alignment for digital marketers without turning it into a computer science lecture. You write content and build service pages. EA is your way of telling Google, “This page is about this exact thing, and it connects to these other exact...
