by Casey Keith | Dec 9, 2025 | Search Engine Optimization
Writing informational articles for a service business seems straightforward… until you realize most businesses get it completely wrong. It’s not wrong. But the way most businesses execute it? Completely off base. In a recent SEO Training Camp session,...
by Casey Keith | Nov 6, 2025 | Search Engine Optimization
All right, before we get going, here’s the simple version. You build a site that brings in calls for HVAC work, then you “rent” that site to a contractor who wants those calls. You’re a digital landlord. They’re your tenant. They pay. You smile. Obviously there is...
by Casey Keith | Nov 3, 2025 | Search Engine Optimization, Entity SEO
All right, let’s talk Entity Alignment for digital marketers without turning it into a computer science lecture. You write content and build service pages. EA is your way of telling Google, “This page is about this exact thing, and it connects to these other exact...
by Casey Keith | Oct 15, 2025 | Search Engine Optimization, Google Patents
All right, so here’s the deal: when you search “skatepark near me,” you probably think Google just pulls up whatever’s closest. Makes sense, right? Well, not exactly. Turns out, Google’s been quietly judging places for years, not just on distance, but on location...
by Casey Keith | Oct 1, 2025 | Search Engine Optimization
All right, let’s cut through the noise. If you’re a digital marketer trying to package your local SEO services… or a business owner who just wants to know what the heck you actually need…you’re in the right place. I’ve been in the SEO trenches for years....
