by Casey Keith | Nov 8, 2025 | Search Engine Optimization
All right, topic on the table: NLP vs NLU vs NLG. I’m talking to you as a digital marketer who wants content that reads clean, answers fast, and doesn’t make your chatbot sound like it skipped breakfast. First things first, let’s define these right out of the gate so...
by Casey Keith | Nov 7, 2025 | Search Engine Optimization
All right, digital marketers, pull up a chair. I’m going to talk to you about a nerdy thing I work on in semantics and probabilistic logic… but in plain English so you can actually use it to make better content that ranks, converts, and doesn’t bore people to tears....
by Casey Keith | Oct 12, 2025 | Search Engine Optimization
All right, so here’s how this started. Anastasia Rydaeva dropped a question in the Sisters in SEO Facebook group that a lot of people have been thinking but maybe haven’t said out loud: is blogging still worth it, or is Blogging Is Still a Viable Strategy just a nice...
by Casey Keith | Oct 9, 2025 | Entity SEO
Let’s be real, the Five Strategic Pillars for Entity SEO are about way more than sprinkling in a few entities or tweaking a couple of keywords. The real results come from strategy. That’s where these five pillars make all the difference, because Entity SEO isn’t just...
by Casey Keith | Oct 9, 2025 | Search Engine Optimization
The Big Picture Search visibility isn’t just about showing up on Google anymore, it’s about getting noticed by AI. In 2025, Microsoft reported that AI referrals to top websites jumped more than 350% year-over-year, proving that AI-powered results are now a massive...
