Casey Keith | Entrepreneur
SEO for Small Businesses: A Practical Guide
This article includes insights sourced from the Google Search team podcast with John Mueller and Martin Splitt. Want More Customers to Find You Online? Did you know that 93% of online experiences begin with a search engine? If you run a small business, learning the...
Understanding Keywords, Long-Tail Keywords, and Entities
If you've ever wondered about the relationship between keywords, long-tail keywords, and entities in SEO, you're not alone. During a recent live stream, I had the opportunity to break down these concepts using a real-world example that perfectly illustrates how these...
Entity SEO Tip #12: You’re Hoarding Link Juice Like It’s 2005
Your content links to nobody. You avoid linking to external sources because you think it hurts your SEO rankings. This outdated strategy actually damages your entity authority because Google evaluates expertise partially through your willingness to reference credible...
Entity SEO Tip #11: Your Team Is Invisible to Google
Your content lacks human faces. You write everything in corporate voice without mentioning the actual experts behind your insights. Google's algorithm increasingly values content with clear authorship because real expertise comes from real people, not faceless brands....
Entity SEO Tip #10: You’re Still Thinking in Keywords
Your content strategy is stuck in 2010. You organize topics around keywords instead of entities, creating disconnected pages that compete against each other. Google can't understand how your content connects because you're not building entity relationships...
Entity SEO Tip #9: Your Content Lives in a Vacuum
Your content mentions only your own brand. You avoid naming competitors, partners, or industry leaders because you think it helps your SEO. This isolation strategy backfires completely because Google understands entities through their relationships with other...