Your content links to nobody. You avoid linking to external sources because you think it hurts your SEO rankings. This outdated strategy actually damages your entity authority because Google evaluates expertise partially through your willingness to reference credible industry sources.
Link to authoritative sources that support your points. Reference industry leaders, research studies, official documentation.
This isn’t about giving away link equity, it’s about demonstrating your content exists within the broader industry knowledge ecosystem. When you link to established entities in your field, Google maps these connections and understands your brand as part of the authoritative network rather than an isolated entity making unsupported claims, because search engines recognize that credible experts acknowledge quality sources and build upon existing industry knowledge.
Confident brands link generously to quality sources. Insecure brands link to nothing. They mistakenly believe that external links weaken their authority, when the opposite is true in Google’s entity-based understanding of expertise and trustworthiness.
Do your links show Google you’re connected to industry authorities?
#EntitySEO #LinkBuilding #ContentCredibility #SEOTips