Your content lacks human faces. You write everything in corporate voice without mentioning the actual experts behind your insights. Google’s algorithm increasingly values content with clear authorship because real expertise comes from real people, not faceless brands.
Name your team members in relevant content. Connect their expertise to specific topics naturally.
When your marketing director writes about social media strategy, mention their name and background. When your technical team explains implementation, reference their specific experience, because Google builds entity profiles for people just like it does for businesses, and content authored by recognized experts carries significantly more authority than anonymous corporate content that could have been written by anyone.
Progressive companies showcase their human expertise boldly. They build personal brands for key team members. They understand that content attribution to specific experts strengthens both individual and company entity recognition, creating a network effect where team member authority reinforces overall brand credibility in Google’s understanding.
Does Google know who the real experts are behind your content?
#EntitySEO #ExpertContent #TeamBranding #AuthorAuthority
Should I continue with day 12?