Your content strategy is stuck in 2010. You organize topics around keywords instead of entities, creating disconnected pages that compete against each other. Google can’t understand how your content connects because you’re not building entity relationships systematically.
Stop grouping content by keywords. Start clustering around your core business entities instead.
Create pillar pages for your main entities, then build supporting content that explores every aspect of those entities. When you write about “digital marketing services,” connect it to your brand entity, your team entities, your methodology entities, and your industry relationship entities, because Google now evaluates topical authority by understanding how comprehensively you cover entity-related concepts rather than how many keyword variations you target.
Smart businesses build content ecosystems around entities. They create comprehensive resource hubs. They understand that scattered keyword targeting creates weak authority signals, while systematic entity coverage builds the kind of topical authority that dominates search results across hundreds of related queries.
Are you building keyword lists or entity authority?
#EntitySEO #TopicClusters #ContentStrategy #SEOTips