by Casey Keith | Sep 23, 2025 | Entity SEO, Search Engine Optimization
All right, before we get going, let’s just admit it. Old-school SEO was basically “sprinkle the magic keyword dust and hope the Google gods smile.” That party’s over. These days, Google is trying to actually understand what you mean, not just what you typed. Spoiler...
by Casey Keith | Sep 10, 2025 | Search Engine Optimization
All right, let’s call it like it is: marketers are drowning in dashboards, analytics, and “strategy discussions.” Half the time, nobody actually pulls the trigger. That’s analysis paralysis… when teams overthink so much that campaigns don’t get launched, content...
by Casey Keith | Sep 10, 2025 | Search Engine Optimization
All right, so Google’s HEART framework is a user-experience model that measures how much people actually like your website. It’s not meditation, it’s not therapy… it’s a practical UX checklist for “is my site worth a damn?” The HEART framework breaks it into...
by Casey Keith | Aug 27, 2025 | Search Engine Optimization
CLAIM AND VERIFY YOUR GOOGLE BUSINESS PROFILE: Your Google Business Profile controls how you appear in local searches and Google Maps. First, claim and verify your listing to gain full control. Verification confirms you own or manage the business and increases your...
by Casey Keith | Aug 25, 2025 | Entity SEO
Part 1: Foundation – Understanding Entities in SEO What Are Entities? Entities are distinct, identifiable things that exist independently in the real world or digital space. In SEO terms, an entity includes any person, place, organization, concept, or object...
by Casey Keith | Jul 29, 2025 | Search Engine Optimization
What Schema.org Does for Local Pages Schema.org is a structured data vocabulary used to mark up web content for machine readability. For local services like Joe’s Plumbing, Schema.org makes business details discoverable, searchable, and displayable through rich...
