by Casey Keith | Aug 25, 2025 | Entity SEO
Part 1: Foundation – Understanding Entities in SEO What Are Entities? Entities are distinct, identifiable things that exist independently in the real world or digital space. In SEO terms, an entity includes any person, place, organization, concept, or object...
by Casey Keith | Jul 29, 2025 | Search Engine Optimization
What Schema.org Does for Local Pages Schema.org is a structured data vocabulary used to mark up web content for machine readability. For local services like Joe’s Plumbing, Schema.org makes business details discoverable, searchable, and displayable through rich...
by Casey Keith | Jul 23, 2025 | Search Engine Optimization
AI Overview Trigger Statistics High AI overview triggers: 98% of informational queries trigger AI overviews Longer keywords trigger more AI overviews: 1-2 words: 25% 3-4 words: 45% 5-7 words: 73% 8+ words: 85% Low AI overview triggers: Commercial intent: only 8%...
by Casey Keith | Jul 22, 2025 | Search Engine Optimization
This article includes insights sourced from the Google Search team podcast with John Mueller and Martin Splitt. Want More Customers to Find You Online? Did you know that 93% of online experiences begin with a search engine? If you run a small business, learning the...
by Casey Keith | Jul 21, 2025 | Search Engine Optimization
If you’ve ever wondered about the relationship between keywords, long-tail keywords, and entities in SEO, you’re not alone. During a recent live stream, I had the opportunity to break down these concepts using a real-world example that perfectly...
by Casey Keith | Jul 10, 2025 | SEO Tips
Your content links to nobody. You avoid linking to external sources because you think it hurts your SEO rankings. This outdated strategy actually damages your entity authority because Google evaluates expertise partially through your willingness to reference credible...
