by Casey Keith | Oct 7, 2025 | Search Engine Optimization
All right, let’s talk about something that makes most photographers groan louder than a foghorn: photography SEO. Yeah, I know, it’s not as fun as a new lens, but it’s what gets your photos seen. This whole thing kicked off when Google’s John Mueller and Martin Splitt...
by Casey Keith | Oct 6, 2025 | Search Engine Optimization, Entity SEO
The Great AI Takeover of Search All right, here’s the deal… Google and Chrome are flipping the search game faster than your uncle flips channels during football season. Forget keyword stuffing; that ship sailed. Chrome’s rolling out AI features that don’t just...
by Casey Keith | Oct 6, 2025 | Search Engine Optimization
So, here’s something funny about running an SEO course: people love asking the questions that Google hates answering.Case in point, Hilary Chapman from our Treasure Map crew drops this gem in the Facebook group, and I swear it’s the perfect example of portfolio bloat,...
by Casey Keith | Oct 4, 2025 | Search Engine Optimization
All right, before you blow a weekend reading SEO blogs, let’s cut to it: local keyword research is just figuring out what people in your area are typing into Google when they need something you sell. It’s not rocket science… it’s digital eavesdropping. If you...
by Casey Keith | Oct 4, 2025 | Search Engine Optimization
All right, let’s get real for a second. You ever been elbow-deep in a home emergency, pipe bursts, keys locked in the car, carpet smells like your dog exploded, and you Google something like “plumber near me”? Boom. That right there is search intent in action. What...
by Casey Keith | Oct 3, 2025 | Search Engine Optimization
Now, before we get going: yes, “AARRR” sounds like a pirate. No, it’s not about eye patches. AARRR Metrics are a simple way to track the whole customer journey: Acquisition, Activation, Retention, Referral, Revenue. Dave McClure cooked it up so teams stop arguing...
