by Casey Keith | Jul 1, 2025 | SEO Tips
Your Google Business Profile is broken. Most businesses think they’ve completed it, but they haven’t. They’re missing the entity signals that matter most. Google needs consistent information everywhere. Your business name must match exactly across...
by Casey Keith | Jun 30, 2025 | SEO Tips
Your brand name matters. It needs to appear early on every important page. Most businesses bury their identity deep in their content, forcing Google to guess who they are. The fix is simple. Mention your brand within the first 100 words of each key page. This...
by Casey Keith | Jun 29, 2025 | SEO Tips
Most websites fail. They never introduce themselves properly to Google’s AI. Today’s solution is simple: Add Organization schema markup to your homepage. Think of it as your business card for search engines. It tells Google your name, what you do, where...
by Casey Keith | Jun 9, 2025 | Search Engine Optimization
Turn text into understanding. Now. Both platforms offer state-of-the-art embeddings. OpenAI launches text-embedding-3-small and text-embedding-3-large. Google responds with gemini-embedding-exp-03-07. The race is on. Quality soars. Prices drop. Developers win. Start...
by Casey Keith | Jun 9, 2025 | Search Engine Optimization
Every major tech company has built their own way to understand language. They’re not just competing on search results. They’re competing on comprehension itself. Google started the revolution with Universal Sentence Encoder. It maps entire sentences to...
by Casey Keith | Jun 9, 2025 | Search Engine Optimization
Real semantic SEO isn’t about keyword density. It’s not about LSI keywords. It’s about mathematical understanding. Search engines now think in vectors. They convert your content into embeddings. These are numerical representations of meaning itself....
