by Casey Keith | Sep 10, 2025 | Search Engine Optimization
All right, let’s call it like it is: marketers are drowning in dashboards, analytics, and “strategy discussions.” Half the time, nobody actually pulls the trigger. That’s analysis paralysis… when teams overthink so much that campaigns don’t get launched, content...
by Casey Keith | Sep 10, 2025 | Search Engine Optimization
All right, so Google’s HEART framework is a user-experience model that measures how much people actually like your website. It’s not meditation, it’s not therapy… it’s a practical UX checklist for “is my site worth a damn?” The HEART framework breaks it into...
by Casey Keith | Aug 27, 2025 | Search Engine Optimization
CLAIM AND VERIFY YOUR GOOGLE BUSINESS PROFILE: Your Google Business Profile controls how you appear in local searches and Google Maps. First, claim and verify your listing to gain full control. Verification confirms you own or manage the business and increases your...
by Casey Keith | Jul 29, 2025 | Search Engine Optimization
What Schema.org Does for Local Pages Schema.org is a structured data vocabulary used to mark up web content for machine readability. For local services like Joe’s Plumbing, Schema.org makes business details discoverable, searchable, and displayable through rich...
by Casey Keith | Jul 23, 2025 | Search Engine Optimization
AI Overview Trigger Statistics High AI overview triggers: 98% of informational queries trigger AI overviews Longer keywords trigger more AI overviews: 1-2 words: 25% 3-4 words: 45% 5-7 words: 73% 8+ words: 85% Low AI overview triggers: Commercial intent: only 8%...
by Casey Keith | Jul 22, 2025 | Search Engine Optimization
This article includes insights sourced from the Google Search team podcast with John Mueller and Martin Splitt. Want More Customers to Find You Online? Did you know that 93% of online experiences begin with a search engine? If you run a small business, learning the...
