by Casey Keith | Oct 7, 2025 | Search Engine Optimization
The Engine Powering AI Search (Explained Like a Normal Human) All right, so you’ve probably noticed Google’s been getting way smarter lately. You ask it something complicated, and instead of tossing you a pile of links, it gives you a neat little essay like your high...
by Casey Keith | Oct 7, 2025 | Search Engine Optimization
EmbeddingGemma is a breakthrough in embedding models: a compact, multilingual system designed to run on-device, offline, and with minimal resource demands. Drawing from Google’s Gemma family, it delivers high-quality text representations even on phones, tablets, or...
by Casey Keith | Oct 7, 2025 | Search Engine Optimization, Demo Content
Tonight I decided to demo an easy way to create content and made up Juan’s Remodelers, a fake company, to give it a go. The original prompt given to Claude Sonnet 4.5: give me a list of ALL known entities related to home remodeling. List all known entities, all...
by Casey Keith | Oct 7, 2025 | Search Engine Optimization
All right, let’s talk about something that makes most photographers groan louder than a foghorn: photography SEO. Yeah, I know, it’s not as fun as a new lens, but it’s what gets your photos seen. This whole thing kicked off when Google’s John Mueller and Martin Splitt...
by Casey Keith | Oct 6, 2025 | Search Engine Optimization, Entity SEO
The Great AI Takeover of Search All right, here’s the deal… Google and Chrome are flipping the search game faster than your uncle flips channels during football season. Forget keyword stuffing; that ship sailed. Chrome’s rolling out AI features that don’t just...
by Casey Keith | Oct 6, 2025 | Search Engine Optimization
So, here’s something funny about running an SEO course: people love asking the questions that Google hates answering.Case in point, Hilary Chapman from our Treasure Map crew drops this gem in the Facebook group, and I swear it’s the perfect example of portfolio bloat,...
