by Casey Keith | Sep 30, 2025 | Search Engine Optimization
All right, so you wanna know how to keep your brand from getting ghosted by AI. Basically, if these chatbots were the cool kids in high school, you’re trying to figure out how to sit at their lunch table without looking like a total dweeb. Let’s run through the six...
by Casey Keith | Sep 23, 2025 | Entity SEO, Search Engine Optimization
1) Pick the Entity Home Do it: Choose one page as the official home for each main thing, like brand, key people, and products.Why it matters: Google needs a single source of truth.Pro tip: Keep the URL stable and boring. Fancy is fragile. 2) Write the Clear...
by Casey Keith | Sep 23, 2025 | Entity SEO, Search Engine Optimization
All right, before we get going, let’s just admit it. Old-school SEO was basically “sprinkle the magic keyword dust and hope the Google gods smile.” That party’s over. These days, Google is trying to actually understand what you mean, not just what you typed. Spoiler...
by Casey Keith | Sep 10, 2025 | Search Engine Optimization
All right, let’s call it like it is: marketers are drowning in dashboards, analytics, and “strategy discussions.” Half the time, nobody actually pulls the trigger. That’s analysis paralysis… when teams overthink so much that campaigns don’t get launched, content...
by Casey Keith | Sep 10, 2025 | Search Engine Optimization
All right, so Google’s HEART framework is a user-experience model that measures how much people actually like your website. It’s not meditation, it’s not therapy… it’s a practical UX checklist for “is my site worth a damn?” The HEART framework breaks it into...
