Casey Keith | Entrepreneur
Step-by-Step: How To Implement Entity SEO
1) Pick the Entity Home Do it: Choose one page as the official home for each main thing, like brand, key people, and products.Why it matters: Google needs a single source of truth.Pro tip: Keep the URL stable and boring. Fancy is fragile. 2) Write the Clear...
Two Ways To Think About Entity SEO
All right, before we get going, let’s just admit it. Old-school SEO was basically “sprinkle the magic keyword dust and hope the Google gods smile.” That party’s over. These days, Google is trying to actually understand what you mean, not just what you typed. Spoiler...
Analysis Paralysis in Digital Marketing (When Thinking Too Much Costs You Money)
All right, let’s call it like it is: marketers are drowning in dashboards, analytics, and “strategy discussions.” Half the time, nobody actually pulls the trigger. That’s analysis paralysis... when teams overthink so much that campaigns don’t get launched, content...
Google’s HEART Framework (For People Who Don’t Speak Silicon Valley)
Demystify Google’s HEART framework for service businesses. Learn how to boost website happiness, engagement, adoption, retention, and task success to convert more leads.
How to Rank Higher in Google Maps and Local Search Results
CLAIM AND VERIFY YOUR GOOGLE BUSINESS PROFILE: Your Google Business Profile controls how you appear in local searches and Google Maps. First, claim and verify your listing to gain full control. Verification confirms you own or manage the business and increases your...
The Complete Entity SEO Playbook: From Discovery to Domination
Discover how entities, not just keywords, drive modern SEO success. Learn how Google’s Knowledge Graph, RankBrain, and BERT interpret entities to boost rankings, build authority, and unlock hundreds of untapped search queries.