Casey Keith | Entrepreneur
AARRR Metrics
Now, before we get going: yes, “AARRR” sounds like a pirate. No, it’s not about eye patches. AARRR Metrics are a simple way to track the whole customer journey: Acquisition, Activation, Retention, Referral, Revenue. Dave McClure cooked it up so teams stop arguing...
Local Agency Marketing Strategy: Stop Chasing Every City and Start Owning Your County
Here’s how this came up: a Treasure Map student asked me the today in the student only Treasure Map Facebook group, “Casey, should I make a ton of city-specific pages for every town near me? What if I tried to copy Thrive and build a city page for every major market...
SEO Keyword Placement: The 4 Critical Spots That Actually Matter
Stop Shoving Keywords Everywhere Okay, let’s cut the nonsense. If you’re stuffing “best dentist in Oxnard” into every single sentence of your website, you’re not tricking Google, you’re basically waving a red flag that says “Hey, I read an SEO blog in 2012.” Spoiler...
Context Scoring Adjustments for Answer Passages: How Google Chooses Your Snippets
If you’ve ever typed a question into Google and gotten that little box at the top with the “best” answer, you probably thought, “Cool, the robots saved me a click.” But behind the curtain, Google is running a whole scoring system that makes picking those snippets way...
The Complete Guide to Local SEO Services: Problems, Solutions, and the Language That Sells
All right, let’s cut through the noise. If you’re a digital marketer trying to package your local SEO services... or a business owner who just wants to know what the heck you actually need...you’re in the right place. I’ve been in the SEO trenches for years. Worked...
How to Get the Robots to Notice You: 6 AI Metrics Every Brand Should Track (Plus Why CTR Still Pays the Bills)
All right, so you wanna know how to keep your brand from getting ghosted by AI. Basically, if these chatbots were the cool kids in high school, you’re trying to figure out how to sit at their lunch table without looking like a total dweeb. Let’s run through the six...