Casey Keith | Entrepreneur
Entity SEO Tip #7: Stop Writing Like a Robot
Your content sounds artificial. You're cramming keywords into sentences that no human would ever speak aloud. Google's AI can detect this forced language, and it's killing your entity recognition because natural language processing favors content that sounds genuinely...
Entity SEO Tip #6: Your Old Content Is Sabotaging You
Your existing content mentions entities weakly. Blog posts reference your brand inconsistently, use vague pronouns instead of clear entity names, and fail to establish proper relationships between concepts. This confuses Google's entity recognition system completely....
Entity SEO Tip #5: Find Out If Google Knows You Exist
Your brand might be invisible to Google's Knowledge Graph. Most business owners assume Google recognizes their company as an entity, but they've never actually checked. This ignorance costs them massive search opportunities. Test this now. Search for your brand name...
Entity SEO Tip #4: Your About Page Is Your Entity Declaration
Your About page is weak. It reads like generic corporate speak instead of clearly defining your business entity. Google can't understand who you are from vague mission statements and buzzword soup. https://www.youtube.com/shorts/9t7e3QtwDW4 Fix this today. Write an...
Entity SEO Tip #3: Get Your Google Business Profile Right
Your Google Business Profile is broken. Most businesses think they've completed it, but they haven't. They're missing the entity signals that matter most. Google needs consistent information everywhere. Your business name must match exactly across all platforms. Your...
Entity SEO Tip #2: Lead with Your Brand
Your brand name matters. It needs to appear early on every important page. Most businesses bury their identity deep in their content, forcing Google to guess who they are. https://www.youtube.com/shorts/XZ2p6fFWxsw The fix is simple. Mention your brand within the...