by Casey Keith | Oct 26, 2025 | Search Engine Optimization
The Parable of the Perfect Citation A dialogue for the modern business owner Student: I’ve been told that for local SEO, I need to get my business name, address, and phone number (NAP) listed on hundreds of directories, all with perfect consistency. Is this...
by Casey Keith | Oct 17, 2025 | Search Engine Optimization
The Most Transformative Moment in Google’s History Liz Reid worked at Google for twenty years and she’s seen it all, from the first smartphones to smart speakers, but now she’s in charge while Google Search gets a full-on AI makeover. “AI in search has been an...
by Casey Keith | Oct 15, 2025 | Search Engine Optimization, Google Patents
All right, so here’s the deal: when you search “skatepark near me,” you probably think Google just pulls up whatever’s closest. Makes sense, right? Well, not exactly. Turns out, Google’s been quietly judging places for years, not just on distance, but on location...
by Casey Keith | Oct 15, 2025 | Personal
When your body starts arguing with your memories, you learn the truth about resilience, reinvention, and the quiet grace of slowing down. Now, before we get going, let me just say this: I’m 50, and I didn’t wake up on my birthday suddenly feeling old. It was a slow...
by Casey Keith | Oct 15, 2025 | Search Engine Optimization
Why Your Title Tag Is The Headline That Pays The Bills All right, before we get fancy, let’s call it like it is: your page title is the headline. Old-school ad guys tattooed that on their souls, and they weren’t wrong. Ogilvy said five times as many people read the...
by Casey Keith | Oct 12, 2025 | Search Engine Optimization
All right, so here’s how this started. Anastasia Rydaeva dropped a question in the Sisters in SEO Facebook group that a lot of people have been thinking but maybe haven’t said out loud: is blogging still worth it, or is Blogging Is Still a Viable Strategy just a nice...
