Your About page is weak. It reads like generic corporate speak instead of clearly defining your business entity. Google can’t understand who you are from vague mission statements and buzzword soup.
Fix this today. Write an About page that explicitly states what you do, who you serve, and how you’re different.
This page should be your entity manifesto. It needs to clearly connect your brand to specific industry concepts, mention your key team members by name, and establish relationships with related entities in your space, because Google uses About pages as primary sources for understanding business entities and their expertise areas.
Most companies waste this opportunity. They fill About pages with fluff. They avoid being specific about their actual capabilities, making it impossible for search engines to categorize them as authoritative entities in any particular field.
Does your About page clearly tell Google exactly what entity you are?
#EntitySEO #SEOTips #AboutPage #BusinessOptimization