Notes on entity SEO, local search, and the rest of life

Articles that connect entity SEO and semantic SEO, including which tactics rank in Google and common mistakes to avoid.

Guides and numbered tips on entity SEO, which optimizes for people, places, and brands as well as keywords. Use them to help Google recognize your business.

Marketing guidance you can apply to your business, such as how to define your target audience.

Articles on how AI search systems such as Google AI Overviews and Perplexity work, and how you can adjust your content for them.

Articles on embeddings, which turn text into numerical vectors, and on models such as Word2Vec and Gemini Embedding that you can use for semantic analysis.

Articles on SEO and marketing strategy for service businesses, covering content, lead generation, how Google ranks pages, and how you can measure results.

Guidance for web developers on meeting legal requirements for websites, such as the Health Insurance Portability and Accountability Act (HIPAA).

Guidance on running Google Ads, including the conversion data that its automation needs.

Articles on pay-per-click (PPC) advertising, including how Google Ads automation uses your conversion data.

Articles on technical SEO, including how to find unused JavaScript and CSS with Chrome DevTools and whether guest posting matters.

Guidance on internal linking, the links that connect pages on one website, and how it helps visitors move between related pages.

Articles on local SEO: ranking in Google Maps and local results, local keyword research, and strategies for local service businesses and agencies.

Articles on SEO for small businesses, changes in how Google ranks pages, and reviews of SEO tools and hosting.

Articles on setting up your Google Business Profile with consistent business information and on how Google’s location prominence affects local search.

Articles on optimizing individual pages, including title tags, keyword placement, and HTML elements such as the hgroup tag.

Articles on search intent, the goal behind a search query, and how it shapes titles and the passages Google shows in snippets.

Articles on semantic SEO, including semantic triples, schema for local service pages, and how you can build depth and width of meaning in your content.

Articles on natural language processing (NLP), the field of AI in which computers interpret and generate human language.

Personal posts by Casey Keith about living with multiple sclerosis (MS), life in Ventura, California, and car reviews.