Search visibility, built on systems thinking
Local SEO consultant. Former systems engineer. Technical strategist for businesses that need to be found in the right local searches.
Intro
Hey, I’m Casey Keith.
I’m a local SEO specialist and digital marketing consultant based in Oxnard, California. I founded LocalisedSEO.com in 2012 to help small and local businesses improve how they appear in search results.
My work centers on local SEO, semantic SEO, entity SEO, Google Business Profile management, structured data, and search visibility for businesses that serve specific cities, regions, and communities.
Promise
I help local businesses correct weak search signals, clarify business data, and build stronger visibility in Google.
That means cleaner citations, stronger entity identity, better local relevance, clearer content, and search systems that give Google more accurate information about who you are, what you do, and where you work.
Backstory
My career started in Ventura, California, in the 1990s.
I worked in technical support for dial-up internet services, then moved into network administration and legacy systems, including Token Ring networks.
Later, I worked at IBM’s Research Triangle Park facility in North Carolina, where I gained experience with security protocols and regulatory compliance.
From there, I moved to Silicon Valley and worked as a systems engineer at AMAX Engineering. I led ISO 9000 certification initiatives and worked with process documentation, quality standards, and technical operations.
After retiring from corporate technology in 2009, I moved into digital marketing.
In 2012, I founded LocalisedSEO.com.
The same habits still guide my work: inspect the system, find the weak signal, document the fix, measure the result.
Philosophy
Accuracy matters
Search engines need consistent facts. Names, addresses, phone numbers, categories, services, locations, and profiles all need to agree.
Systems beat guesses
SEO works better when it is inspected, documented, and measured.
Local relevance must be clear
A business should tell Google where it works, what it does, and which customers it serves.
Meaning beats keyword stuffing
Content should match search intent, entity context, and real user needs.
Trust must be earned
Credible sourcing, clear authorship, accurate business information, and proof of experience matter.
Personal facts
- Based in Oxnard, California
- Regular blood donor with the American Red Cross
- Longtime technology and systems person
- Active in SEO education through live sessions and community discussion
Credentials and experience
Founder of LocalisedSEO.com
I founded LocalisedSEO.com in 2012. The consultancy serves small businesses, local service providers, and organizations throughout the United States.
More than twenty-five years in technology
My background includes dial-up internet support, network administration, legacy systems, security compliance, systems engineering, ISO 9000 process work, and digital marketing.
IBM experience
I worked at IBM’s Research Triangle Park facility in North Carolina, where I worked with security protocols and regulatory compliance.
AMAX Engineering experience
I worked as a systems engineer at AMAX Engineering in Silicon Valley and led ISO 9000 certification initiatives.
SEO areas of focus
My professional focus includes:
- Local SEO
- Google Business Profile management
- Citation review and management
- NAP consistency
- Semantic SEO
- Entity SEO
- Knowledge Panel signals
- JSON-LD schema markup
- Entity disambiguation
- EEAT-aligned content strategy
- Search intent analysis
- Embeddings and cosine similarity review
- BERT, Sentence-BERT, and T5-based content analysis
Education and community work
I developed the Treasure Map course, an SEO training program covering semantic SEO, entity SEO, holistic SEO, and canonical SEO.
I also founded and moderate the SEO Training Camp Facebook Group.
I host daily Google Meet sessions where business owners and marketers can ask SEO questions and receive direct guidance.
Industry events
I’ve attended technology and industry conferences including DEFCON, CES, and RSA Conference — experience that informs how I think about security, data structure, and systems integrity in SEO work.
Services
LocalisedSEO.com provides SEO consulting for small and local businesses.
Services include:
- Local SEO audits
- Google Business Profile management
- Citation cleanup
- Local business data review
- Location page planning
- Semantic content analysis
- Entity SEO planning
- Schema markup implementation
- Knowledge Panel signal review
- EEAT-aligned content strategy
- Search visibility consulting
Client outcomes
LocalisedSEO.com maintains long-term client relationships, with most clients continuing service year over year.
The End
Need help with local SEO, entity SEO, or search visibility?
Visit LocalisedSEO.com or email casey@localisedseo.com.
You can also join the SEO Training Camp Facebook Group or attend a Google Meet session at meet.google.com/pko-mafv-qwa.