Notes on entity SEO, local search, and the rest of life

Articles on entity SEO: optimizing for the people, places, and brands your pages describe, and helping Google recognize your business.

Articles on SEO strategy for businesses, including SEO tool reviews, link building, and content planning for service businesses.

Articles on optimizing individual pages, including title tags, article titles, keyword placement, content quality, and HTML elements such as the hgroup tag.

Articles on technical SEO, including Google's crawl budget guidance, redirects for retired pages, and finding unused JavaScript and CSS with Chrome DevTools.

Articles on search intent, the goal behind a search query, and how you can match your content to it.

Guidance on internal linking, the links that connect pages on one website, and how content clusters help visitors and Google find related pages.

Articles on how Google and AI search systems such as AI Overviews and Perplexity work, and how you can adjust your content for them.

Articles on embeddings, which turn text into numerical vectors, and on models such as Word2Vec and Gemini Embedding that you can use for semantic analysis.

Articles on local SEO: ranking in Google Maps and local results, local keyword research, and strategies for local service businesses and agencies.

Articles on setting up your Google Business Profile and keeping your business information consistent across the web.

Articles on semantic SEO, which builds content around meaning, including semantic triples, schema for local service pages, and semantic depth and width.

Articles on natural language processing (NLP), the field of AI in which computers interpret and generate human language.

Articles on digital marketing, including lead generation, advertising, persuasion, branding, audience research, and business growth.

Personal posts by Casey Keith about living with multiple sclerosis (MS), life in Ventura, California, and car reviews.